Aside from using Facebook to connect with friends, family and other people we know, one of the best things we can use Facebook for is to pitch our products and services to the world. It doesn’t matter what you have to offer, there are hundreds, thousands and millions of potential customers willing to make an offer.
With the help of Facebook IQ, local and small businesses can tap into this great feature on Facebook to reach diverse and class of people across the world.
Facebook IQ integrates to help marketers understand people across generations, geographies, devices and time. Using Facebook Ads will help you to reach your local audience, everyday and everywhere, driving more people to your business. We listed 5 best practice tips to help you optimise your advertisement.
While the majority of Facebook advertisers throw away their cents to Facebook, it is necessary to highlight some best practice tips to help anyone optimise his advertisement using Facebook.
1. Include a call to action
2. Use high-quality photos
3. Important content first
4. Identify your target audience
5. Boost Important Posts
Before you can boost a post from your business Page, here’s what you’ll need:
A published Facebook business Page (In order to manage your Page, it must be connected to your personal account.).
A post on your Facebook business Page that’s eligible to be boosted. Look for the blue Boost Post button.
A role on the Facebook Business Page that allows you to advertise. You’ll need to be an Admin, Editor, Moderator or Advertiser to advertise on the business Page. If you don’t think you have the right role, reach out to the admin on the business Page and request access. If you see a blue Boost Post button on the Page’s posts, you should have permissions to advertise.
Boosted Page posts are generally reviewed by Facebook in less than 60 minutes. However, in some instances, it may take longer. Just like with posts you don’t boost, your posts should show up in the News Feeds of some of the people who like your business Page right away.
Note: Keep in mind that a boosted post may have charges from before it was reviewed. That’s because the boosted post was running before it was reviewed.